As the largest minority group in the country, U.S. Hispanics make up a fast-growing and influential market. By 2023, they’ll have $1.9 Trillion in buying power. Not surprisingly, Hispanic identity and lifestyle play a strong role in buying behaviors. This emerging market requires the right data and the right data strategy to advertise effectively.
To help marketers better understand, find and target this diverse, growing and influential population, Lotame created U.S. Hispanics audiences across:
Activate these segments across Lotame Data Exchange and all major DSPs.
Learn more about Lotame’s U.S. Hispanics segments and what successful campaigns look like with three simple steps:
Register below and get access to the webinar replay.