Fall Premiere TV Audiences
The Voice, This is Us, Shameless, Scandal, Suits, American Horror Story, The Walking Dead, Empire, The Simpsons, The Bachelor/etteFor custom requests
Reality TV Heavy Viewers for True Crime: Cops, The First 48, Live PD; Dating: Bachelorette, Are You The One?, Paradise Hotel; Competition: Fear Factor, Survivor, Hell’s KitchenFor custom requests
Viewer Type – Cord-Cutter Viewers, Light TV Viewers, Medium TV Viewers, Heavy TV Viewers, Time-Shifted Viewers, Late Night Network Talk Show ViewersFor custom requests
Network – HGTV, Genre – Home Improvement / How To / House & GardenFor custom requests
Tentpole TV Audiences
Identify the right tentpole brands and events so you can effectively reach a highly sought after TV viewer audience, including competitor ads, and reinforce your message digitally — strike while they’re hot!
All Lotame TV Audiences
Lotame TV Data Exchange offers 167 pre-packaged TV audiences, categorized by Program, Network, Show, Genre, Viewertype, Dayparts, Tentpoles and Commercials. View the Audience Planning Tool for a full listing of segments, including definitions and DSP targeting codes.View Audience Planner
- SCALE: With roughly 11 million Smart TV televisions and over 140 million matched smartphones, laptops, and tablets, Lotame offers rich targeting opportunities and unparalleled scale and performance. No other provider has the scale of opted-in Smart TVs, nor the scale of Lotame’s Data Exchange.
- SPEED: Our viewership data feed is based on a real-time integration with Inscape. Re-targeting segments can be turned around in one business day!
- ACCESS & ACTIVATION: Reach TV/commercial viewers while having a unified, digital cross-channel conversation with the ability to syndicate audiences to your activation channel of choice.
- TRANSPARENCY: There’s no guesswork: what you’ll get is accurate, high-quality data, and no inflated numbers. Through Lotame’s direct partnership with Inscape, content is detected by reliable video ACR (automatic content recognition) and we provide an exact match of opted-in Smart TVs.
- MARKET SHARE: Leveraging Lotame TV Audiences is a golden opportunity to target viewers who have already been exposed to your competitor’s ads. Steal market share and stay top of mind!
- TV + DIGITAL CONNECTED DATA SOLUTIONS: Lotame TV is a connected data solution suite, that can support your audience goals beyond basic segmentation.