Lotame TV Data Exchange

TV Audiences Amplified Across Digital Screens

Activate TV viewership audiences from opted-in Smart TVs to augment your marketing initiatives across digital screens. Lotame pre-packaged and custom TV Audiences help media companies, agencies and brands unify and amplify messaging, conquest the competition, and push syndicated audiences to their DSP of choice. TV + Digital audience activation has never been easier.

Pre-Packaged TV Audiences

Lotame TV Data Exchange offers pre-packaged TV audiences, categorized by Program, Network, Show, Genre, Viewertype, Dayparts, Tentpoles and Commercials. 

TV Commercials

Target TV commercial viewers by vertical. Simply get in touch to discuss your needs and we’ll work with you to create custom segments by request. Contact us

Custom TV Audiences

Our team of data experts can mix and match TV viewership audiences to custom-create segments based on your needs . For custom requests, contact us.

Key Benefits


  • ACCESS TO CTV DATA: Our TV viewership data provides you access to the CTV audiences you’re looking to reach.
  • UNIFIED CROSS-SCREEN MESSAGING: Have a cross-channel conversation with your digital consumers.
  • SEAMLESS ACTIVATION: Easily syndicate audiences to your activation channel of choice.


  • MARKET SHARE: Leveraging Lotame TV Audiences is a golden opportunity to target viewers who have already been exposed to your competitor’s ads. Steal market share and stay top of mind!
  • TV + DIGITAL CONNECTED DATA SOLUTIONS: Lotame TV is a connected data solution suite, that can support your audience goals beyond basic segmentation.

Activate Across Any DSP or Platform