Triton Digital, a leading technology provider for the audio industry, today announced a partnership with Lotame to integrate its unifying data management platform (DMP) into a2x™, the industry’s first programmatic exchange for streaming audio advertisements. The partnership will enable a2x publishers, including Entercom, CBS, Univision and many others, to integrate first- and third-party data from multiple sources in one place, streamlining the user experience and enhancing targeting capabilities and audience segmentation to improve advertising campaign results and inventory forecasting.
“Lotame’s platform will add even more value to a2x’s inventory, as users can now integrate first- and third-party data from multiple sources in a single, easy to use interface,” said John Rosso, President of Market Development at Triton Digital. “This new functionality will enable better audience segmentation, delivering increased value to advertisers and publishers alike.”
Lotame’s DMP enables publishers to collect, understand and activate audience data from any source, including online, offline and mobile. Lotame also provides Triton with a powerful forecasting tool which includes audience segmentation across multiple data sources to better predict volume based on targeted audience segments.
“Our unifying DMP enables Triton’s a2x clients to access data from all of Lotame’s great partners within a single source of contact,” said Kevin Kohn, Chief Revenue Officer at Lotame. “This delivers better visibility, more control and ultimately makes a2x’s streaming audio inventory even more attractive to advertisers.”
a2x is the first audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.