It's been an amazing year here at Lotame and we would like to reflect on…
Lotame is sponsoring the Data in Marketing Track at Savage Marketing 2018 taking place June 13 – 14th in Amsterdam with Europe’s leading B2C brands and we hope you’ll be there to join us! Lotame’s Chris Hogg, Managing Director EMEA will be presenting The New State of Data: Quality Over Quantity at 12:30pm on Wednesday, June 13th on.
Savage Marketing recently caught up with Christo gather insights on how to act on first-party data, fully utilize a data management platform, and how marketers can integrate their corporate strategy to their data strategy.
CH: Lotame is proud to be considered the leading independent data management platform (DMP) combined with one of the largest global and most trusted third-party data exchanges. Committed to … Read More
CH: A customer’s first-party data remains the most valuable data at their disposal, and it is a key USP for any organisation. However, first-party data is rarely fully inclusive to support all use cases, attract all verticals, or meet all … Read More
CH: We have seen more brands running their own vendor selection process. However, in most cases the agencies are still supporting their brand clients on programmatic and data strategies. The vast majority of brands don’t have the resources or people to onboard all marketing activities. Whilst agencies continue to deliver value in the supply chain they will continue to … Read More
CH: We have seen the adoption of machine learning and advanced data science techniques not only within marketers and agencies but also within publishers. Hiring in-house analysts and/or data scientists is going to be a must to stay competitive … Read More
Don’t miss Chris’ presentation at Savage Marketing in Data in Marketing Track, The New State of Data: Quality Over Quantity on June 13th, 12:30-12:50pm. View the full agenda and reserve your seats now! Lotame will also have a table on the exhibition floor — be sure to top by and say hello!