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The Current State of Data in Video Advertising Across Asia

December 4, 2017

Just released video from Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.

Lotame Ignite APAC Conference took place on November 2nd at Sofitel Sentosa Resort & Spa where we heard from Lotame agency, marketer and publisher clients, and influential players from the marketing technology industry. During the opening keynote, Andy Monfried, Founder & CEO of Lotame, emphasised the importance of data in business today and how we need to look at it differently as it’s evolved.

With pressing topics for the APAC region, including publisher consortiums, audience intelligence for TV and video, data creativity and innovations, second-party data, and the role of the data management platform in the advertising industry, it was critical to take an in depth look at the impact data has on video advertising.

In partnership with SpotX, a sponsor of Lotame Ignite APAC Conference, we interviewed senior marketing, sales and business executives for insights on:

  • How data and online video are currently playing out across Asia
  • Data and online video consumption in Asia
  • The importance of data for your media business today
  • How to protect publisher data
  • Data quality vs quantity

Watch the Video: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.

Want more highlights from Lotame’s Ignite Conference Series in both Singapore and London? Read the full recap here.  

About SpotX:
SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX. https://www.spotx.tv/

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