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The Connected Future Americas: Agencies & Addressability

May 11, 2021

Join Lotame for a fresh, honest take on what the future holds at our women-led, open to all virtual event, The Connected Future: Agencies & Addressability, 2 pm ET, June 10. Join the conversation with agencies of all sizes from the Americas region as we discuss addressability beyond the cookie, identity, data enrichment, and privacy.

Here’s a sneak peek at our powerful speaker lineup:

  • Brenda Tuohig, Vice President of Data Partnerships, The Trade Desk
  • Gloria Roncancio Suárez, Annalect Director, Omnicom Media Group Mexico
  • Lindsey Freed, Group VP, Programmatic Solutions, Centro
  • Alyssa Francis, Director, Decision Sciences, 3Q Digital
  • Aisha Burgos, SVP, DIGO Hispanic Media
  • Erika Clemens, Digital Marketing Manager, Paid Media & SEM, Dr. Martens
  • Kati Konstantaras, Vice President, Strategy and Product, ENGINE Media Exchange (EMX)

Agenda:

  • 2:00 pm: Welcome Remarks
  • 2:05 pm: Addressability Beyond the Cookie
  • 2:40 pm: Panel: Data Enrichment Is Alive and Well
  • 3:15 pm: Case Study: How to Test Identity Solutions
  • 3:50 pm: Closing Remarks

Here are a few key highlights from Lotame’s inaugural The Connected Future virtual event that was held back in October.

  • Over 400 senior executives from global brands, publishers, and agencies attended
  • Hot topics: identity, data enrichment and privacy, and the launch of our cookieless ID solution, Lotame Panorama ID

Registration is now closed – keep an eye out for the replay!

Looking forward to seeing you there! Stay tuned for The Connected Future EMEA: Agencies & Addressability virtual event taking place on June 29.

P.S. Lotame is hosting a webinar on May 20, “Beyond the Cookie: Marketers & Publishers Debate the Future of Advertising” with Omnicom Media Group Canada and Reach to discuss what both sides of the table needs, wants, and hopes for the future of our industry. Register here.