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2nd Party Data Increases Campaign Efficiency for SpotX

December 6, 2018

SpotX, a leading video inventory management platform, leverages 2nd party data from Lotame Syndicate to access unique political data segments to deliver over 95% of clients’ advertising spend and increase publishers’ revenue and yield.

“Political datasets, made available to us using Lotame Syndicate, increased efficiency so there were fewer wasted impressions and enhanced campaign performance by only targeting relevant users. Lotame Syndicate also allows us to assess overlap with segments to more accurately forecast available impressions.”

By leveraging the these 2nd party data segments using Lotame Syndicate, SpotX was able to deliver over 95% of their advertisers’ political campaigns in full during recent U.S. election cycles. Ultimately, Lotame Syndicate’s simple and fast access to these powerful 2nd party data segments enabled SpotX to monetize more of their publishers’ high-quality video ad inventory.

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Looking for more information on 2nd party data? Check out our Guide to Success with 2nd party data to learn more about buying and selling second party data in a private data marketplace.

your guide to success with 2nd party data

Or, if you’d like to learn more about some of the current publishers selling their 2nd-party data via Lotame Syndicate, check out the Syndicate Marketplace page for more information.