Marketers & Agencies

Preserve addressability across every stage in the funnel to drive customer acquisition, retention, and engagement.

Future Proof Your Business for a Cookieless World

Lotame’s identity platform-powered solutions ensure you can efficiently connect with consumers across browsers, mobile, CTV devices, and platforms in a privacy-safe way. Plus, Lotame’s robust integrations with all major DSPs, SSPs, and marketing platforms offer global activation with local scale.

Audience Management

Onboard, analyze, and model customer data to inform planning and drive performance across all browsers, devices, and platforms.

Data Marketplace

Easily buy off-the-shelf segments for planning, insights, or activation. Build and activate custom audiences from direct, premium publishers and trusted third-party data suppliers, or via transparent second-party providers using Lotame Private Data Exchange

Identity Resolution

Broaden your customer view, extend data connectivity, and retain essential tools like targeting, optimization, frequency capping, and more with our Panorama identity platform.

Marketer & Agency Benefits

Expand your customer view and deepen connections across all screens
Use insights to scale campaign targeting and drive performance
Collaborate with premium publishers and valuable second-party data sources in privacy-safe ways
Activate where and how you want