Preserve addressability across every stage in the funnel to drive customer acquisition, retention, and engagement.
Marketers & Agencies
Preserve addressability across every stage in the funnel to drive customer acquisition, retention, and engagement.
Lotame’s identity platform-powered solutions ensure you can efficiently connect with consumers across browsers, mobile, CTV devices, and platforms in a privacy-safe way. Plus, Lotame’s robust integrations with all major DSPs, SSPs, and marketing platforms offer global activation with local scale.
Onboard, analyze, and model customer data to inform planning and drive performance across all browsers, devices, and platforms.
Easily buy off-the-shelf segments for planning, insights, or activation. Build and activate custom audiences from direct, premium publishers and trusted third-party data suppliers, or via transparent second-party providers using Lotame Private Data Exchange.
Broaden your customer view, extend data connectivity, and retain essential tools like targeting, optimization, frequency capping, and more with our Panorama identity platform.
Increase in leads with Lotame lookalike modeling and 81% more efficient Cost-Per-Acquisition for banking client’s prospecting campaign
Using Lotame’s data-driven optimization tools, we are delivering exponential growth in lead generation campaigns for our clients.”
— Digital Marketing Director, Omnicom Media Group Caribbean
