Lotame today announced its participation in the IBM Digital Data Exchange (DDX), the company's tag…
In the webinar replay, Sebastian Yoffe (Managing Director of Latin America & U.S. Hispanics at Lotame) and Arturo Campos (Director of Analytics & Artificial Intelligence at ATTACH) discussed how to enhance your digital strategy with data, what is a Data Management Platform (DMP) is and how it works to improve the results of your campaigns, as well as the creation of a data repository in the cloud to take your strategy to the next level.
