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Solutions

Lotame’s data management platform was built to deliver measurable value for marketers, publishers, and agencies. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.
Put Audience Data to Work for Your Clients
Lotame’s data management platform gives agencies the ability to centralize and manage their customer’s databases, analyze their marketing efforts, inform content management systems, and power data-driven campaigns.
Improve Campaign Performance

By focusing your campaign on only the consumers who are most likely to respond, Lotame’s data management platform enables you to decrease ad wastage and increase ROI. That's a win-win for marketers and agencies.

With Lotame’s DMP, you’ll gain access to a holistic view of your consumers, across screens and devices. Our audience profile and campaign wrap-up reports offer a deeper understanding of what customers respond to and are interested in, while Audience Optimizer allows you to find look-alike and act-alike customers, so you can increase engagement and find additional valuable consumers for your clients.

Increase Engagement Across Screens

Engagement is driven by relevance. With Lotame, you can export audience insights directly into your content management system, allowing you to deliver customized and more relevant content experiences to specific audience segments. Using our proprietary cross-device technology, you can be sure to reach the right audience on the right screen at the right time, for maximum engagement.

Everything you learn about your audience can be fed into your next campaign, so you are constantly getting smarter and gaining new insights into how to best reach your target audience. Your clients will love you for it.

Our Solutions for Agencies
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Data Management Platform
Collect Anywhere. Use Everywhere.
Enable brands to harness audience data to make smarter marketing, product and business decisions with Lotame’s award-winning DMP.
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Audience Optimizer
Audience Optimizer
Evolve Your Perfect Audience Into Perfect Audiences
Maximize performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after audiences to deliver the best possible ROI.
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Onboarding
Onboarding
Bringing Offline Data Online
Combine offline and CRM data with other data sources for a holistic view of your advertiser's consumers.
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Syndicate
Powering the Seamless Exchange of Second-Party Data
Access rich second-party data not available in the open marketplace by handpicking marketers or publishers with whom you want to exchange data.
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Data Exchange
The World’s Data at Your Fingertips
Get instant access to granular data from billions of cookies and mobile IDs that are packaged into thousands of highly curated third-party data audience segments.
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Data Stream
Powering the People Data Needs of Global Business
Access Lotame's raw data firehose, supplying billions of consumer profiles, each with thousands of behavioral attributes, to support enterprise-level applications.
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Cross-Device
Cross-Device
Bridging the Gap Between Screens
Collect and connect data from all the devices your target consumers use to reach them in the right place, at the right time!
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Meet the Platform
Learn more about how Lotame’s data management platform can help you reach your best audience to improve campaign performance.
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Why Lotame?
Top-notch service and innovative technology to ensure your DMP success.
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