Publishers and media companies have a goldmine of audience data at their fingertips. Lotame's unstacked data solutions offer several methods to sell slices of this data, either directly to a buyer via Lotame Syndicate and 2nd party data marketplace, or anonymously aggregated with other data providers in pre-packaged segments in the Lotame Data Exchange. Through Lotame LAB, publishers and media companies can create 1st party audience segments that include different content or interest types, and the use Lotame’s turnkey Syndicate product and 2nd party data marketplace to license select slices of those audiences to interested buyers (your 1st party data is a buyer’s 2nd party data). Lotame's data experts are always available to guide you through the development of this new revenue stream, including pricing and operations.
