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HOME / Data Licensing

Data Monetization

Introducing Your Newest Revenue Stream

Publishers and media companies have a goldmine of audience data at their fingertips. Lotame's unstacked data solutions offer several methods to sell slices of this data, either directly to a buyer via Lotame Private Data Exchange (PDX), or anonymously aggregated with other data providers in pre-packaged segments in the Lotame Data Exchange. Through Lotame LAB, publishers and media companies can create 1st party audience segments that include different content or interest types, and the use Lotame’s turnkey PDX product to license select slices of those audiences to interested buyers (your 1st party data is a buyer’s 2nd party data). Lotame's data experts are always available to guide you through the development of this new revenue stream, including pricing and operations.

Monetize Your Data

Key Benefits
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Ready Revenue

Meet high-end brands and agencies via a private sales and distribution channel

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Secure Infrastructure

Onboard, organize and monetize your valuable data in a secure and centralized platform

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On-Demand Data Expertise

Tap into our in-house expertise for support with marketing, positioning, pricing and more

Related Products
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Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.

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Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,

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Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

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World’s Largest 2nd and 3rd Party Data Marketplace

Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.

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Related Resources
Strategy & Education
[eBook]: 6 Steps to Monetizing Your Data
Read More
Strategy & Education
How Publishers Can Use Second-Party Data for More Ad Sales
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Downloadable Content
Beyond Advertising: Data-Driven Revenue Strategies for Publishers with a DMP
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Strategy & Education
How to Monetize Your Data
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Customer Engagement
Advertising

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