On Monday, February 13, 2017, Lotame’s VP of Data Sales, Ryan Rolf, will be speaking in a panel at IAB’s “Audience Buying” Town Hall. The event will be taking place from 4-6 PM at the IAB Lab in New York. Join Ryan and other media experts as they discuss best practices and tactics for successfully reaching multicultural audiences programmatically.
The panel, “Multicultural Audience Buying,” is scheduled to begin at 5pm EST and will focus on the unique challenges that buyers and traders in the ad-tech space are facing. Many traders have said that there are very few syndicated data sets that can reliably identify multicultural audiences based on their observed behaviors. In turn, traders have more limited options when targeting these audiences in a programmatic context, and are generally reliant upon a combination of tactics including private marketplace (PMP) audience curation, first-party data collection, data coops, or finding unique decisioning elements like browser language settings.
The IAB hopes that insights from this event will help to evolve their programmatic guidance to better address the needs of the community. Think you can help? Register here, and be one of the many leaders in the ad-tech space to help facilitate these changes.
About Ryan Rolf
Ryan Rolf leads the global Sales and Account Management teams for Lotame’s Data Solutions business. After launching the business 6 years ago, Ryan has led audience targeting partnerships and client relationships with advertisers and platforms across the advertising ecosystem. Prior to Lotame, Ryan worked to launch other technology startups in New York and Sweden. Ryan is pursuing his MBA at New York University – Stern School of Business and has a BBA from University of Wisconsin-Madison.
Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.