Lotame’s Director of Innovation, Ryan Reed, will be speaking in a panel at the Programmatic Summit on June 13th in NYC.
The Programmatic Summit is a two-day conference offering attendees the opportunity to learn and share best practices around the often confusing road towards television’s programmatic future. The Summit will highlight models, case studies, strategies, and solutions for programmatic TV success, across key functions of the TV & video value chain, including ad planning/buying, ad sales/inventory management, data/audience measurement, creative playout, and the technologies that promise to improve all of them.
Reed will be speaking on a panel devoted to Data Applications & Audience Targeting for TV. Ryan is well suited to this discussion, given his involvement in the development of Lotame’s TV DMP, a solution that bridges the gap in television advertising by bringing rich audience targeting options to television stations and advertisers. Reed has been the driving force behind Lotame’s Smart TV audience segments and TV DMP, and will be addressing the state of TV advertising and where we plan to take it.
The panel will focus how both sides of the advertising equation are changing their operations for more data-driven value propositions and results, given the abundance of first- and third-party data available to both advertisers and TV/video content providers.
Other panelists joining Ryan will be:
As the event is scheduled to take place just after the TV industry’s annual Upfront and digital video Newfront presentations, the Programmatic Summit will offer attendees and sponsors a dynamic, conversational forum — laser focused on the important practical issues at stake in television’s programmatic evolution.
The panel will take place at 11:10am. For a complete agenda, visit the event website.
About Ryan Reed
As Director of Innovation, Ryan Reed leads Lotame’s efforts in bringing audience-driven solutions to the television industry. He has been the driving force behind Lotame’s SmartTV Audiences data segments and TV DMP, enabling audience-targeting capabilities for linear TV. Ryan first began building software solutions for the local broadcast industry as a Product Manager with Matrix Solutions. Prior to joining Lotame, Ryan led product efforts for Comcast’s Interactive Television initiatives and developed Interactive TV products for Canoe Ventures, a joint venture of the 6 largest cable providers. Ryan has a BS from the Tepper School at Carnegie Mellon University with a concentration in Computer Science and Information Technology.