When data management platforms (DMPs) appeared over a decade ago, the first use case was…
Lotame recently hosted a panel on rethinking revenue streams and monetization for digital publishers that took place in New York City on Wednesday, March 6th. This event brought together nearly 100 publishers for an exclusive evening of networking, cocktails and insightful discussion.
Retaining an audience and driving revenue is harder than ever. And, unfortunately, advertising isn’t as reliable a source of revenue as it used to be. For many publishers, data is the key. It has the potential to unlock new revenue streams and monetization, helping you compete and thrive. While most publishers are using data, many are still not maximizing its value beyond traditional advertising, or thinking about how it can be used to impact the end-user’s experience. The panel brought together industry leaders to probe these questions and answer what lies ahead.
Panelists included:
Watch the 3-minute video for key event highlights.
We hope you find this content valuable. Interested in learning more about Lotame, or any of the topics discussed? Get in touch! Lotame would love to help you with your goals and data strategy.
