As consumers spend increasing amounts of time on multiple mobile devices, publishers and marketers are…
Retailers collect mountains of data about their customers, including online & offline purchase data, loyalty shopper data, social and search data, or anonymous online data gathered from your website visitors. Data Management Platforms (DMPs) are used by marketers across every industry, including retailers, to collect this data in one place and turn it into audience insights that can be used to inform your marketing plans and help drive campaign performance and increase sales.
No matter where you are in the DMP process, this document can help to ensure you are extracting the maximum value from your data. It will also give you a strong foundation to help you & your team succeed with your data strategy. This DMP Playbook for Retailers covers:
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Lotame works with retailers around the world to help acquire new customers, target and engage with them, and drive campaign performance rates to increase conversions. Check out some of these case studies to learn more: