Publicis Groupe Acquires Lotame l Expanded Global Identity Footprint · Read Release
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Data curation. Everyone is talking about it. As it transforms programmatic advertising, some publishers remain a bit wary. Doesn’t curation just add another middleman between publishers trying to sell their valuable inventory? As Lotame’s Chief Revenue Officer, I’ve seen firsthand how data curation is helping both publishers and advertisers maximise their results. I … Read more
The more things change, the more adept marketers become. How are their data strategies faring in the new addressability landscape, and what technologies will give them a competitive edge? Lotame’s Spherical GM Alexandra Theriault joined the IABThere talk show with Angelina Eng, VP of Measurement & Attribution at the IAB to answer marketers’ burning … Read more
ICYMI Lotame was principal sponsor of the 2023 IAB Annual Leadership Meeting. Nearly 1,000 senior digital and business leaders gathered to discuss the future of digital advertising and our collective role in it. If you missed the live event, check out Lotame CEO Andy Monfried’s main stage presentation “From Pain to Power.” He challenges the … Read more
As marketers, publishers, and adtech professionals prepare for Google’s deprecation of third-party cookies, the future can feel unknown and uncertain. The ever-changing and evolving cookieless landscape is hard to navigate. But with a little bit of planning, change can be good! Lotame’s Chief Revenue Officer, Chriss Hogg, joined Havas Media Group for an online chat … Read more
Data Perishability There’s a misconception that the data Lotame collects is perishable. If it’s not organized into a hierarchy or audience at the time of collection, it cannot be retrieved, and won’t be available for targeting. Not true. The data collection Lotame executes for our clients has a shelf life of 13 months. We … Read more
