Hunter Terry, Author at Lotame Solutions Site

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Connected TV Trends: An Inside Look with Hunter Terry

Connected TV (CTV) is one of the hottest markets in the ad industry. eMarketer predicts CTV’s annual growth rate will (once again) outpace total digital ad spending in 2023. CTV ad spending continues to expand as more players adopt ads, streaming services increase their ad loads, and people continue to spend more time cord-cutting. CTV will … Read more

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