Publicis Groupe Acquires Lotame l Expanded Global Identity Footprint · Read Release

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- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
Partner Connections
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Company
- - - Company
- - - About Us
      
      Learn more about our 19 years of data and tech experience.
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      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
      
      Read more
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