Unifying data from any source is the first step to a truly integrated marketing campaign. Every marketer has a treasure-trove of offline data about their target audience and most valuable customers sitting in their CRM. But how do you marry that offline data with other data available in your DMP for a holistic view of your audience?
Join Lotame and LiveRamp for our “Onboarding 101” webinar to learn about the power of identity resolution and onboarding for better targeting & measurement. We’ll walk you through the basics of how data onboarding works, and why it can be beneficial to your marketing campaigns. And we can show you how to take it a step further, to tie this offline data into cross-device technology for additional insights about your audience across screens and platforms.
Here are the details of this Data Onboarding webinar:
Date: Wednesday, June 14th, 2017
Time: 2pm EST / 11am PST
Duration: 30 minutes
Some of the topics we will cover include:
- The Fundamentals: What is data onboarding?
- What kind of data can I onboard? Are there types of data that work best?
- Why do I want to do onboard my data?
- What are the key onboarding use cases?
- How can I make offline & online data work together?
- How does Lotame onboarding work?
- What do I need to get started?
Are you sitting on a mountain of offline customer data, and don’t know how to make it actionable? Do you want to add the insights and information in your offline data into your online or mobile campaigns, so you really know who your audience is and what they are interested in?
This is exactly what data onboarding can do, and we’d love to talk to you more about it. Join us on June 14th to learn more!
Anyone who is interested in learning more about data onboarding, people-based marketing, or applying identity resolution to use offline data to target consumers online is welcome to join. Register now!