Seamless advertising across screens is every marketer’s dream and the new frontier of TV ad buying relies on leveraging digital data to find your audience. The challenge: Audience targeting that may be available on digital platforms doesn’t translate to television advertising. So, how can advertisers overcome this obstacle and inform TV buys with behavioral online data?
Lotame noticed the missing link in the far-off land of television advertising buying, and decided to bridge that gap. From our extensive background working with the world’s largest brands and agencies, and our roots in digital audience targeting and analysis, we realized the insightful consumer data that marketers have come to know and love in digital was absent in television, at the local and national level.
Hear from Lotame and broadcast advertising collective, Pearl TV, on Tuesday, January 17, 2017 at 01:00 Eastern Standard Time, for a webinar about the current state of linear TV advertising and how you can use behavioral data to go beyond addressable TV.
Hosted by AdWeek, and led by Anne Schelle, managing director of Pearl TV, and Ryan Reed, Director of Innovation of Lotame, this webinar will discuss how to bridge the gap between TV and digital, including:
- How to leverage online behavioral data to identify when key audiences are watching TV
- How to use this data to send relevant advertising to TV viewers for increased engagement
- The keys to going beyond panels to measure the efficiency of your TV ads
Want to learn how to bridge the TV-Digital Audience data divide? Register here!