Video: Audience Optimizer

Imagine being able to optimize your perfect AUDIENCES targeted across smart phones, tablets, laptops and desktops. Now you can with Lotame’s Audience Optimizer. Our machine-learning technology analyzes the behavioral attributes appended to a user’s profile to determine which attributes are most likely to predict a user’s actions. We then find look-alike and act-alike audiences that will likely take action on your campaigns in order to improve your or your advertisers’ KPIs. Check out this quick video for more info!