This event brings together senior-level executives from the world’s biggest brands, marketing and media agencies to network and learn about the latest trends and techniques in the digital marketing industry. Major companies attending include BMW, Chanel, Coca-Cola, and Converse.
Pritchard will be joining a panel on the topic of data, specifically, “If Media is Heart, Data is the Heartbeat.” Other experts joining the panel include Waseem Afzal, Head of Digital at OMD UAE; Yousef Tuqan, Group VP of Brand Marketing and Loyalty at the Jumeirah Group; and moderator Sarah Messer, Director of Media for Nielsen Middle East. The session will cover different approaches to gathering, implementing, and analyzing data, and how to put in place the right marketing strategies in order to use data to its fullest potential.
Returning this year are the Festival of Media MENA Awards, celebrating the best in media thinking across the region. The winners will be announced during a celebratory evening after the festival at MusicHall, Zabeel Saray, The Palm Jumeirah.
Miles Pritchard is Head of Marketer & Agency Solutions, based in Lotame’s London office. Pritchard’s primary focus is to solidify Lotame’s market position and product solution roadmap, working in conjunction with the marketer and agency clients he knows so well. Working globally, Pritchard assists and advise Lotame’s sales, client service, product and marketing teams to help build even more successful client relationships with marketers and agencies. Learn more about Miles.