In case you weren’t able to experience last month’s annual DMP client event in New York City, Lotame Spark Summit, we created an Executive Summary Report as an easy way to access some of the valuable content and video sessions you missed in 2017.
Be sure to check out the report for key takeaways, including:
- Session Recordings
- Lotame Spark Customer Awards Recap
- Spark Highlight Reel Video
- Participating Sponsors
- Plus, new DMP Playbooks for Marketers, Agencies and Publishers ― consider this your guide through the process of extracting the most value from a DMP.
Hundreds of publishers, marketers and agency executives gathered at Cipriani Wall Street in downtown New York City on March 7th for an insightful day of tips, tricks, and how to get the most value out of their data management platform.
Thought leaders and executives from Trinity Mirror, IAB, Are Your a Human, The Weather Company, Beemray, Trusted Media Brands, and Hearst were some of our featured speakers, discussing everything from data quality and fraud to how to use location data to power targeted marketing efforts.
Check out the Spark Executive Summary Report for more details, as well as links to videos to watch the sessions you missed.
We hope you find this content valuable and look forward to providing more tools, best practices, and insights for marketers, agencies, and publishers, year-round.
Please don’t hesitate to reach out to us with questions, as we’re here to help you with your goals and data strategy.