Combining online and offline data to drive success

As a marketer, you have data housed in multiple different locations and in multiple different formats. From campaign performance data and site analytics through to CRM and email data, you capture a huge volume of insights into customers and prospects.

But how much of that data is really actionable? And how do the different data sources you have work together to provide a holistic view of your target audience? With Lotame’s DMP, you can create one unified source for all your online and offline data. You can capture it, organize it, and make it instantly actionable to underpin your marketing programs.

Online Data
Lotame’s DMP enables you to collect multiple behavioral and demographic data points from across your sites, apps, ads and landing pages. By capturing the ways in which consumers are interacting across these different digital touch points, you can build a detailed picture of them: What content they’re consuming, on what device, and what specific actions they’re taking. These data points combine to provide rich insights, which can then be used to optimize content development, ad targeting and creative messaging.

Offline Data
One of the key benefits of Lotame’s DMP is the ability to not only capture data from your sites, apps and ads, but to also combine these insights with other data points you may have. This could be data housed in your CRM system, transaction level data, insights within your marketing automation platform, or site analytics data.

Working with the industry’s leading onboarding companies, we can match these data points to cookies and mobile device IDs and ingest them into our DMP. This onboarding process captures valuable demographic and behavioral data points, but without any PII attached, which helps ensure that privacy standards are upheld.

Combining online and offline data in one central platform provides you with a complete 360 degree view of your customers and prospects. These insights will underpin audience targeting, enable you to deliver more personalized marketing campaigns, and maximize the ROI you generate from your marketing budget.

Contact us to find out more about how we can help you maximize your audience data.