For a recent pet care campaign, AMP wanted to reach pet owners on their mobile devices when they were near actual brick-and-mortar pet stores. They used the audience data and insights available from Lotame’s DMP, tied it to Lotame’s device graph, and used these cross-screen metrics to send appropriate ads to consumers. The result? A 250% increase in engagement!
"It's the people plus the product that make Lotame a winning combination for realizing value from your data. The expertise at Lotame is incredible and they accelerated our knowledge on how we could use the technology to streamline our targeted media execution."