X
Lotame Named DMP of the Year! Selected for Superior Technology & Independence Learn More
TV DMP

aiTV

Bringing Audience Intelligence to Television & Video

TV buying and selling is no longer limited to age and gender. With aiTV, Audience Intelligence for Television and Video, Lotame can help you plan and measure ad campaigns using rich, behavioral digital and viewership data. aiTV bridges the gap in television advertising by bringing audience targeting options, once only available in digital channels, to television stations and advertisers. Backed by Lotame’s robust television planning and measurement tools, sales people and executives can analyze, plan, sell, measure, and validate the effectiveness of their advertisers’ television campaigns.

The aiTV suite includes three solutions that help tie together Lotame’s vast expanse of behavioral data to television viewership data. They include:

aiTV: Platform: TV DMP (Data Management Platform) that allows for the planning, optimization, activation, and reporting of TV viewership data.
aiTV: Attribution & Insights: Reporting suite offering marketers new information into the effects that media buys have on a brand’s foot traffic, online, and offline sales and website visits.
aiTV: SmartTV Data: Prepackaged and/or custom TV viewership audiences, scaled via the Lotame Data Exchange.

Key Benefits
key-benefits-tick.png
Deeper Insights

Learn more about your audience by program, genre, and daypart beyond age and gender

key-benefits-tick.png
Increase Revenue

Networks use audience insights to sell all available inventory, not just primetime

key-benefits-tick.png
Customized Measurement

Measure the delivery and reach of your advertisers’ campaigns against their desired audiences

key-benefits-tick.png
Precise Targeting

Superior targeting in smaller markets, fueled by millions of TV viewership data points

key-benefits-tick.png
Optimize Value

Articulate the value of your station’s inventory to advertisers

key-benefits-tick.png
Larger Reach

Access to TV Viewership audiences, scaled via the LDX

FAQ
What’s Lotame’s connection to TV?

At Lotame, we noticed a missing link in the world of television advertising buying. From our years of experience working with the world’s largest brands and agencies – and our roots in audience tracking, targeting, and analysis in the digital realm – we realized the rich, insightful consumer data that marketers have come to know and love in digital was conspicuously absent in television, particularly at the local level. So we set out to change that, and aiTV was born.

How does Lotame combine TV and other data sources?

Lotame maintains relationships with TV manufacturers to ingest linear TV viewership data at scale across all 210 DMAs, providing adequate reach to specific audiences at a local level. This anonymous, PII-free data is fed into our proprietary Cross-Device technology to link TV to other device data.

What audience attributes can I use in my planning?

Lotame was a pioneer bringing rich targeting options to the digital ecosystem, including behavioral and psychographic data points, past purchase behavior and purchase intent, and, of course, all the demographic and geographic data points. Now Lotame is bringing those same profiles and audience segments to television sales planning. Just enter the audience or audiences your advertisers wish to reach, and Lotame aiTV will report on the programs, dayparts, and genres where you’ll find those consumers in your own station.

How can I reach the TV audiences online?

Lotame has collected and packaged these same Smart TV viewership audiences available to add to your digital audiences. These audiences include viewers of specific programs, networks, and genres, which can be combined with other data for targeting across the digital universe. Targeting TV viewers on their laptops, desktops, smartphones, and tablets is the perfect complement to television advertising and helps to create “surround sound” advertising for your brand and agency clients.

What is aiTV: Platform?

The aiTV: Platform, which is essentially a Data Management Platform brought to Television & Video, unifies TV viewership data with the world of digital data. This allows for television networks to develop a deeper understanding of their audience data, optimizing inventory and increasing linear sales revenue.

What is aiTV: Attribution & Insights?

aiTV: Attribution & Insights is a managed service that offers clients a deeper view into their TV campaigns. With aiTV: Attribution & Insights, clients can go beyond the basic post-buy report to see if their campaigns are driving the KPI’s they care about most - foot traffic, online purchases, website visits, and offline purchases.

What are aiTV: SmartTV Data Segments?

Lotame’s relationships with Smart TV manufacturers and other providers of streaming video enables the collection and packaging of TV viewership audiences across the digital realm, too. Using Lotame’s robust set of integrations with industry-leading DSPs, SSPs, and audience-targeting tools, TV audience data, including viewers of specific programming, networks, genres, and more can be located and targeted across the digital universe.

How can I learn more?

We'd love to show you a demo of the aiTV! Contact us at aitv@lotame.com to set up a time to talk!