Lotame PDX
for Sellers

Find the Right Partners to Grow Revenue

Lotame PDX makes it easy and advantageous for global first-party and niche third-party data sellers to meet and make private deals with high-end buyers. Add a new trusted revenue stream that makes your data easily accessible to a ready pipeline of brands and agencies.

Sellers connect directly with high-end buyers they may not know otherwise. You control what data to monetize, how it can be used, at what price and to whom. Lotame PDX enables access to audience segments through most major platforms — which means you can potentially work with more partners than ever before. Lotame’s on-demand data expertise guides you through what data sells and how to negotiate terms. Plus we can handle full end-to-end tracking, billing and reporting.

Key Benefits

  • READY REVENUE: Meet high-end brands and agencies via a private sales and distribution channel.

  • SECURE INFRASTRUCTURE: Onboard, organize and monetize your valuable data in a secure and centralized platform.

  • ON-DEMAND DATA EXPERTISE: Tap into our in-house expertise for support with marketing, positioning, pricing and more.

Lotame PDX segments will be available publicly from featured partners across all major DSP channels under Lotame’s “2nd Party Data” node. This will enable you to test and sample data from our PDX data suppliers before making your private and bespoke custom audience requests.


Which companies sell data via Lotame Private Data Exchange?

How do you vet and verify data partners?

Contact us to explore Lotame PDX advantages for high-quality sellers. Contact Us

Related Resources

What is 2nd Party Data?

Back to Basics: What is Second-Party Data?

Read More
Sell data

How to Monetize Your Data

Read More

Lotame Sees 1,200% YOY Growth in Second-Party Data Adoption Globally

Read More
1st Party Data, 2nd Party Data, 3rd Party Data

1st, 2nd, 3rd Party Data: What Does it All Mean?

Read More