Find the Right Partners to Grow Revenue
Lotame PDX makes it easy and advantageous for global first-party and niche third-party data sellers to meet and make private deals with high-end buyers. Add a new trusted revenue stream that makes your data easily accessible to a ready pipeline of brands and agencies.
Sellers connect directly with high-end buyers they may not know otherwise. You control what data to monetize, how it can be used, at what price and to whom. Lotame PDX enables access to audience segments through most major platforms — which means you can potentially work with more partners than ever before. Lotame’s on-demand data expertise guides you through what data sells and how to negotiate terms. Plus we can handle full end-to-end tracking, billing and reporting.
READY REVENUE: Meet high-end brands and agencies via a private sales and distribution channel.
SECURE INFRASTRUCTURE: Onboard, organize and monetize your valuable data in a secure and centralized platform.
ON-DEMAND DATA EXPERTISE: Tap into our in-house expertise for support with marketing, positioning, pricing and more.
Lotame PDX segments will be available publicly from featured partners across all major DSP channels under Lotame’s “2nd Party Data” node. This will enable you to test and sample data from our PDX data suppliers before making your private and bespoke custom audience requests.
Which companies sell data via Lotame Private Data Exchange?
High quality first-party and niche third-party data providers from around the world use our private marketplace to meet highly regarded buyers they may not know otherwise. See Lotame PDX for a participant sample.
How do you vet and verify data partners?
We hold buyers and sellers to higher standards in order to ensure peace of mind and a safe, private environment. We vet and verify collection practices and the authenticity of data according to IAB data transparency standards. That transparency is passed to buyers so they can make informed decisions about who to partner with.