Lotame PDX™ for Buyers
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Lotame PDX makes it easy and advantageous to find the right data partner. Our experts curate partnerships with highly regarded second-party and niche third-party data providers from around the world. We vet and verify collection practices and the authenticity of data according to IAB data transparency standards. Buyers get clear insight into what they’re getting and from whom. Sellers control what they sell, at what price and how data may be used. Because true partnership is built on transparency, flexibility and trust.
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CarWale
CarWale is India’s most authentic source of new car pricing and other car-related information. CarWale exists to simplify car buying in India and helps you buy the right car at the right price. CarWale has always striven to serve car buyers and owners in the most comprehensive and convenient way possible. We provide a platform where car buyers and owners can research, buy, sell, and come together to discuss and talk about their cars.
Core Verticals: Auto, Luxury Buyers
Top Segments: Car Researcher, Users with Car Buying Intent, Car Brand, Car Model & Car Version, Car Buying Budgets, Audience Opting for Finance, Audience with specific EMI need
Region Availability: India
FirstCry
FirstCry caters to more than 20 Million millennial parents, with data on each parent’s life stage for very niche targeting. FirstCry’s shopping audience is also highly engaged on our community platform. Data comes from engaged and transacting mothers, captured at every stage in their journey, from Getting Pregnant to Pregnancy, New Moms, and more.
Core Verticals: Demographics, Transactional Data, Data with Life Stage Targeting (Pregnant Moms, Moms of Baby or Toddler, Moms of Big Kids), Purchase Intent
Top Segments: Shopping, Parenting, Pregnancy, Parents of Young Children and Toddlers
Region Availability: Global
Girnar
Girnarsoft owns India’s leading car and bikes portals – cardekho.com, zigwheels.com, bikedekho.com — with a tremendous amount of enriched data across the auto customer’s (new or used) buying journey. Users are not simply browsing but are in-market and looking to purchase cars or bikes. Apart from capturing online behaviour of the user, we also capture offline data points.
Core Verticals: Auto, Purchase Intent, BFSI, Travel, Technology
Top Segments: Auto Researchers, SUV/Hatchback/Sedan Lovers, Purchase Intent, Auto Loan, Auto Insurance, Affluent Millennials, Achievers, Sports Lovers, Shark Tank, Students/ Career Starters
Region Availability: India
Quikr India Pvt Ltd
Quikr is India’s no. 1 cross category, online-classifieds platform focused especially on industry verticals such as jobs, auto, real estate, consumer goods, and home services. It attracts millions of high-intent consumers and small businesses to sell, buy, rent, and find things across its multiple categories with great ease. Our platform provides very high intent in-market audiences from specific verticals at large scale, capturing very specific information about the user’s transaction behavior.
Core Verticals: Automobiles, Real Estate, Home & Lifestyle, Electronics & Appliance, Mobiles & Tablets, Jobs, Services
Top Segments: Autos & Vehicles, Employment, Consumer Electronics, Mobiles & Accessories, Home Services, Real Estate, Home & Lifestyle, High Income, Small & Medium Businesses, Financial Services, Computers & Peripherals
Region Availability: India
Unicorn Techmedia
Unicorn Techmedia represents a first-party data consortium sourcing data from niche data partners. As a data enabler, we exist to drive efficiencies in the digital advertising ecosystem. Our audience segments are spread across Tech, Travel, and College categories. Powered by detailed taxonomies, we’ve been able to capture user journey micro-moments and create multiple audience segments. Deterministic in nature, the audience segments exhibit stronger personalization traits and purchase intent.
Core Verticals: Technology Enthusiasts, Gadgets & Appliances Online Shoppers, Travel Planners, Holiday Travelers, College Students, and New Career Starters
Top Segments: In-Market Gadget Buyers, In-Market Appliance Buyers, Indian Destination Travelers, Affluent Travelers, High=End Device Users, Higher Education Aspirants, Employment Seekers, Impromptu Travelers, Affluent Students, Purchase Intent, BFSI, Travel – Abroad & Domestic, Lifestyle
Region Availability: India
Vikatan.com
Vikatan has premium audiences from among the rapidly increasing Tamil-speaking population across the globe. Vikatan’s audience clusters are based on user demographics as well as their online behavior, what content they consume, and demonstrated intent for products and services.
Core Verticals: Demographics, Politics, Entertainment, Current Affairs, Spiritual, Personal Finance, Lifestyle, Agriculture, Automobile, Intent
Top Segments: Social Media, News, Entertainment, Pop Culture & Celebrity Gossip, Television, Food & Beverages, Travel, Sports, Home & Family, Business
Region Availability: India, Gulf Countries, Singapore, Malaysia, Sri Lanka, USA, UK
Zapr Media Labs
Zapr Media Labs has millions of TV viewership audiences. This includes user-level viewership data of TV channels, shows, ads, time slot and duration of TV watching at the user-level, and behavioral profiles of users resulting from TV content consumption. We are the only provider of deterministic, user-level TV viewership data at a huge scale of over 100MM users, and can uniquely enable brands to integrate their TV plans with digital.
Core Verticals: Deterministic TV Viewership Data (i.e., content consumption data); Behavioral & Demographic Profiles Based on Content Consumption
Top Segments: Cord-Cutters (Audience Not on TV), Cord-Fakers (Inattentive to TV), Cord-Lovers (Heavy TV Viewers), Cord-Shavers (Light TV Viewers), Digital First, Competition Ad-Exposed, Celebrity Fans, Premium Audience, Sports Lovers, Cricket Fans, Parents of Young Kids, Working Professionals, Retail Investors, Regional Audience, Reality Show Viewers
Region Availability: India
Key Benefits
TRANSPARENCY: With Lotame PDX, buyers know exactly who the data source is, how that data is collected and what standards it meets. Sellers are upfront about how data may be used and who they wish to partner with.
FLEXIBILITY: A variety of data types, delivery channels and applications gives buyers the flexibility to find and activate exactly what they need. Sellers package, monetize and negotiate commercial terms how they want.
TRUST: Lotame has developed longstanding relationships with high-end buyers and trusted partnerships with premium sellers. We vet and verify every data partner to meet privacy-compliance standards and monitor data quality and integrity.
ON-DEMAND DATA EXPERTISE: As a trusted data solutions provider, Lotame knows what kinds of data buyers want and what actually sells. We lend our expertise to both sides of the table to match buyers and sellers with the right partner right now.
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