Lotame PDX™ for Buyers
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Lotame PDX makes it easy and advantageous to find the right data. Our experts curate partnerships with highly regarded publishers from around the world to enable data sharing directly with you. Create custom audiences using a wide variety of unique data and export directly to your DSP of choice in real time. Our robust technology also enables you to identify your own data sources to bring in for custom audience creation. We vet and verify collection practices and the authenticity of data according to IAB data transparency standards. Buyers get clear insight into what they’re getting and from whom.
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Business Watch Network
BusinessWatch Network provides first party B2B data from readership of eight vertical B2B newsletters, as well as their owned and operated site: www.businesswatchnetwork.com. Typical business demos include title, company size, business type (SIC), technologies, and content interest derived from reader engagement with BWN newsletters and website content.
Core Verticals: B2B (Company & Individual Demographics, Technologies Used, Newsletter Readership)
Top Segments:Company Info & Decision-Maker Titles, Company Size, Microsoft Users, IBM Users, Oracle Users, Business Intelligence Content, IT Infrastructure & Management Content, Financial Reporting & Strategy Content, Hiring & Interviewing Content
Region Availability: U.S.
CarDekho
Girnarsoft owns India’s leading car and bikes portals – cardekho.com, zigwheels.com, bikedekho.com — with a tremendous amount of enriched data across the auto customer’s (new or used) buying journey. Users are not simply browsing but are in-market and looking to purchase cars or bikes. Apart from capturing online behaviour of the user, we also capture offline data points.
Core Verticals: Auto, Purchase Intent, BFSI, Travel, Technology
Top Segments: Auto Researchers, SUV/Hatchback/Sedan Lovers, Purchase Intent, Auto Loan, Auto Insurance, Affluent Millennials, Achievers, Sports Lovers, Shark Tank, Students/ Career Starters
Region Availability: India
CarWale
CarWale is India’s most authentic source of new car pricing and other car-related information. CarWale exists to simplify car buying in India and helps you buy the right car at the right price. CarWale has always striven to serve car buyers and owners in the most comprehensive and convenient way possible. We provide a platform where car buyers and owners can research, buy, sell, and come together to discuss and talk about their cars.
Core Verticals: Auto, Luxury Buyers
Top Segments: Car Researcher, Users with Car Buying Intent, Car Brand, Car Model & Car Version, Car Buying Budgets, Audience Opting for Finance, Audience with specific EMI need
Region Availability: India
DataXpand
DataXpand has premium audiences based on exclusive relationships with leading publishers throughout the rapidly growing regions of Latin America, Europe and US Hispanics. DataXpand’s audience clusters are based on users demographics and language, as well as online behavior, including how consumers browse and demonstrate interest and intent in products and services.
Core Verticals: Demographics, Intent, Interest, Seasonal, Brand Discovery, Automobiles, Travel, Education, News, Entertainment, Lifestyle, B2B, CPG & many more.
Top Segments: Gender Female, Health and Personal Care, Travel, Entertainment, Business & Finance, Fashion & Beauty, Soccer, Music, College & University, Family Tourism, Arts & Culture
Region Availability: All Latin America, US Hispanics and Europe (mainly Spain)
eDreams ODIGEO
With its five leading OTAs, eDreams ODIGEO is the biggest flight tickets seller in Europe. Thanks to this, eDreams ODIGEO has millions of profiles of in-market travelers actively looking for flights or flight+hotel. Our data is declarative, coming from the searches and booking information of our users.
Core Verticals: Travel, Demographics, Interests
Top Segments: Frequent Flyers, Sector Professionals, Family Travelers, Business Travelers, Weekenders / Citybreakers, Long Haul Travelers, Expatriates, High Income, Early Bookers
Region Availability: Global (Europe, US, LATAM, Australia)
FirstCry
FirstCry caters to more than 20 Million millennial parents, with data on each parent’s life stage for very niche targeting. FirstCry’s shopping audience is also highly engaged on our community platform. Data comes from engaged and transacting mothers, captured at every stage in their journey, from Getting Pregnant to Pregnancy, New Moms, and more.
Core Verticals: Demographics, Transactional Data, Data with Life Stage Targeting (Pregnant Moms, Moms of Baby or Toddler, Moms of Big Kids), Purchase Intent
Top Segments: Shopping, Parenting, Pregnancy, Parents of Young Children and Toddlers
Region Availability: Global
Gulf News
As the UAE’s No.1 newspaper of record, online and in print, Gulf News is a trusted source of information for readers and a brand-safe environment for advertisers, collecting approximately 5 million unique behavioral profiles every month.
Core Verticals: Behavioral and Campaign Data
Top Segments: Auto Enthusiasts; Sports Fans; Travel Intenders; Real Estate Followers; Food & Dining Lovers; Fashionistas; Expectant/New Moms; High-Net-Worth Individuals; Tech & Gadget Enthusiasts; Business Professionals
Region Availability: UAE and parts of GCC (Saudi, Oman, Kuwait, Bahrain, Qatar)
Haymarket
Global In-market Automotive Audience Data
Haymarket Automotive is a sector of Haymarket Media Group focusing on the automotive industry. They operate car websites such as [www.autocar.co.uk & www.whatcar.com]. They have a platform where car buyers and owners can research, buy cars and get advice. Haymarket Automotive provides global in-market audience data ranging from all car categories, alongside a top level audience which includes automotive intenders from both Autocar and Whatcar.
Core Verticals: Automotive
Top Segments: Automotive Intenders, Car Categories
Region Availability: UK, US, APAC, EMEA, India, LATIN AMERICA, MENA
jobrapido
Jobrapido is the second-largest global player in the growing job aggregator segment, providing a one-stop platform for job seekers to connect with employers. As industry frontrunner, jobrapido is shaping a new standard in online job searching to revolutionize the way people get jobs.
Core Verticals: Job Seeker Data by Industry, Seniority or Salary
Top Segments: Top Management, Engineers, Retail Job Seekers, Health Care Job Seekers
Region Availability: UK, NL, DE, US, IT. We are live in 58 countries so more data coming soon.
Lonely Planet
Lonely Planet is the world’s leading publisher of travel guidebooks, offering a tremendous amount of data around travel habits.
Core Verticals: Travel intent (location, type of travel, etc.)
Top Segments: Researching Travel to South America, Researching Travel to Africa, Researching Travel to Caribbean, Researching Travel to Australia/Pacific, In-Market Travelers, Researching Travel to Asia, Researching Travel to Europe, Researching Travel to the North America, Culture Travelers, Foodie Travelers, Outdoor Enthusiasts
Region Availability: Global
MMP
MMP offers behavioral data from the Middle East and Northern Africa. This data is filtered on a daily basis and on an article level, which allows you to follow users on their digital journey.
Core Verticals: Art and Culture, Business, News, Sport, Entertainment, Lifestyle, Fashion, Beauty, Automotive
Top Segments: News or Finance, Football Fans, Food or Entertainment, Celebrities, Fashionistas, Car Enthusiasts, Finance or Economy, Health & Fitness, Travel, Sports
Region Availability: Middle East & Northern Africa
Quikr India Pvt Ltd
Quikr is India’s no. 1 cross category, online-classifieds platform focused especially on industry verticals such as jobs, auto, real estate, consumer goods, and home services. It attracts millions of high-intent consumers and small businesses to sell, buy, rent, and find things across its multiple categories with great ease. Our platform provides very high intent in-market audiences from specific verticals at large scale, capturing very specific information about the user’s transaction behavior.
Core Verticals: Automobiles, Real Estate, Home & Lifestyle, Electronics & Appliance, Mobiles & Tablets, Jobs, Services
Top Segments: Autos & Vehicles, Employment, Consumer Electronics, Mobiles & Accessories, Home Services, Real Estate, Home & Lifestyle, High Income, Small & Medium Businesses, Financial Services, Computers & Peripherals
Region Availability: India
SNACK MEDIA
Core Verticals: Sports, Automotive, Entertainment/Gaming
Top Segments: Football Fans, Premier League Fans, Manchester United Fans, Motorsport Fans, Rugby Fans, Gamers, Audi Owners, Ford Owners
Region Availability: UK, with additional markets coming in 2022.
Unicorn Techmedia
Unicorn Techmedia represents a first-party data consortium sourcing data from niche data partners. As a data enabler, we exist to drive efficiencies in the digital advertising ecosystem. Our audience segments are spread across Tech, Travel, and College categories. Powered by detailed taxonomies, we’ve been able to capture user journey micro-moments and create multiple audience segments. Deterministic in nature, the audience segments exhibit stronger personalization traits and purchase intent.
Core Verticals: Technology Enthusiasts, Gadgets & Appliances Online Shoppers, Travel Planners, Holiday Travelers, College Students, and New Career Starters
Top Segments: In-Market Gadget Buyers, In-Market Appliance Buyers, Indian Destination Travelers, Affluent Travelers, High=End Device Users, Higher Education Aspirants, Employment Seekers, Impromptu Travelers, Affluent Students, Purchase Intent, BFSI, Travel – Abroad & Domestic, Lifestyle
Region Availability: India
Vibrant Media
Vibrant Media Inc is a leader in contextual marketing, offering hyper-relevant advertising across a global network. We partner with advertisers and publishers to deliver highly viewable, brand safe advertising to the right audience at the right moment. Vibrant’s user-initiated ad formats and unique content-driven targeting ensures you are connecting with the most valuable potential consumers in key markets.
Core Verticals: Automotive, Tech, Travel, Food & Drink, Home & Garden, Health, News, Business & Finance, Entertainment, and Lifestyle
Top Segments: Automotive, Technology, Travel, Home & Garden, Food & Drink
Region Availability: Global (Top Geos: US, Canada, UK, DACH, EMEA)
Vikantan
Vikatan has premium audiences from among the rapidly increasing Tamil-speaking population across the globe. Vikatan’s audience clusters are based on user demographics as well as their online behavior, what content they consume, and demonstrated intent for products and services.
Core Verticals: Demographics, Politics, Entertainment, Current Affairs, Spiritual, Personal Finance, Lifestyle, Agriculture, Automobile, Intent
Top Segments: Social Media, News, Entertainment, Pop Culture & Celebrity Gossip, Television, Food & Beverages, Travel, Sports, Home & Family, Business
Region Availability: India, Gulf Countries, Singapore, Malaysia, Sri Lanka, USA, UK
Wowcher
Wowcher is a leading marketplace in the UK to buy the best things to do in your city — or wherever you may be. The site provides major savings on local businesses, experiences, travel, and consumer goods. With millions of profiles of in-market customers across a wide range of verticals, Wowcher ensures its partners connect with the most valuable potential consumers.
Core Verticals: Home, Beauty, Electronics, Restaurants & Bars, Entertainment, Garden, Activities, Children & Baby
Top Segments: Home, Beauty, Electronics, Entertainment, Garden, Restaurants & Bars, Children & Baby
Region Availability: U.K.
Zapr Media Labs
Zapr Media Labs has millions of TV viewership audiences. This includes user-level viewership data of TV channels, shows, ads, time slot and duration of TV watching at the user-level, and behavioral profiles of users resulting from TV content consumption. We are the only provider of deterministic, user-level TV viewership data at a huge scale of over 100MM users, and can uniquely enable brands to integrate their TV plans with digital.
Core Verticals: Deterministic TV Viewership Data (i.e., content consumption data); Behavioral & Demographic Profiles Based on Content Consumption
Top Segments: Cord-Cutters (Audience Not on TV), Cord-Fakers (Inattentive to TV), Cord-Lovers (Heavy TV Viewers), Cord-Shavers (Light TV Viewers), Digital First, Competition Ad-Exposed, Celebrity Fans, Premium Audience, Sports Lovers, Cricket Fans, Parents of Young Kids, Working Professionals, Retail Investors, Regional Audience, Reality Show Viewers
Region Availability: India
Key Benefits
TRANSPARENCY: Buyers know exactly who the data source is, how that data is collected and what standards it meets.
FLEXIBILITY & CONTROL: A variety of data types, delivery channels and applications gives buyers the flexibility to find and activate exactly what they need. Automation makes custom audience creation and exporting easy and fast.
TRUST: Lotame has developed longstanding relationships with high-end buyers and trusted partnerships with premium data sellers. We vet and verify every data partner to meet privacy-compliance standards and monitor data quality and integrity.
ON-DEMAND DATA EXPERTISE: As a trusted data solutions provider, Lotame knows what kinds of data buyers want and what actually sells. We lend our expertise to both sides of the table to expertly match the right partners.
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