Though Google has delayed the deprecation of the third-party cookie until 2023, around 40% of the global market has already done away with them (Safari and Firefox). Now is the perfect time to start or continue testing identity solutions, as you’re able to compare cookie vs. cookieless environments. We welcome you to implement and test Lotame Panorama ID, our global people-based, privacy-compliant identity solution for the open web. It’s free to use and interoperable with all other ID solutions.
Learn how Dr. Martens and Digo Hispanic Media drove increased reach and engagement at a lower cost with Lotame Panorama ID.