Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution, and ensuring brands get the most out of their campaigns. Unruly believe that ads should not just reach people, but move them. With a unique set of emotional intelligence products, they are able to gauge which videos will resonate best with certain audiences, leading to increased engagement for advertisers and better placement for publishers. However, while they understand the emotional attributes of a particular target audience, the challenge they face is in scaling
these audiences effectively to meet client campaign parameters. They worked with Lotame’s DMP to help them accomplish this.
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