Noise Digital Uses Location-Based Attribution With Lotame to Drive Visitors For Destination BC

July 16, 2019

Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts. Noise was also focused on determining the accuracy of their identified target markets, to help DBC improve their top-of-the-funnel marketing strategy. They worked with Lotame’s DMP to help them accomplish this.

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  • 300% Increase in Return On Investment
  • 2.91% Increase in Click Through Rate