News & Resources

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Thought Pieces

How to Select a Data Management Platform

August 22, 2016

At first glance, many DMPs look the same, and selecting the right data management platform can be challenging. How do you know what to look for?

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Thought Pieces

The Importance of Client Relationships When Choosing a Data Management Platform

August 17, 2016

When buying a new car, what influences your buying decision from one dealership over the other? Is it the dealership's inventory, location, or perhaps the large selection of snacks and Keurig K-Cups in the service waitin

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Case Studies

DMP Case Study: Northern & Shell Targets Advertising for Increased Engagement

August 16, 2016

Northern & Shell partnered with Lotame's DMP to serve more relevant ads, resulting in higher CPMs, increased engagement, and repeat business.

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Press Release

Lotame Launches Data Stream to Provide Rich, Scalable Consumer Data to Global Enterprises

August 15, 2016

Lotame today announced the launch of Lotame Data Stream, an always-on source of rich consumer data at scale for enterprises.

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Thought Pieces

5 Reasons Why You Need a Data Management Platform

August 11, 2016

Regardless of the product or service, when it’s time to sell, it comes down to one thing: data. It is imperative to know who you are selling to, how they behave, and why they need your product or service.

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Thought Pieces

Data Privacy In Europe: The Basics

August 10, 2016

It is easy to become overwhelmed by all of the regulatory changes in Europe.  In less than 12 months, we’ve witnessed the death of Safe Harbor, the recent emergence of Privacy Shield, the announcement of the General D

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