News & Resources

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Thought Pieces

Evaluating AdTech - What's in Your RFP?

January 18, 2017

We all know RFPs and RFIs are the currency of the media business. But when RFPs are used in evaluating AdTech, the responses aren't so straight-forward.

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Case Studies

DMP Case Study: NY Daily News Uses Audience Data to Win New Business

January 17, 2017

Since teaming up with Lotame's DMP, New York Daily News has been winning new business and increased repeat business due to the high performance of client campaigns.

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Events & Webinars

Agenda Released for Lotame Spark Summit 2017

January 17, 2017

Looking for tips and best practices on how to make the most of your audience-based campaigns? Want to put your consumer data to work for you, but aren’t sure how? Join us as we host our fourth annual Lotame Spark Summi

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Education

DMP Playbook for Agencies

January 13, 2017

A step-by-step guide to deploying a data management platform (DMP), including the core functions of the DMP, and common use cases observed within an agency.

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Education

Understanding Differences Between Lotame Insights and Your Ad Server

January 10, 2017

There are important differences between the way Lotame tracks campaign interactions in Lotame Insights and the ways ad servers track their campaign data.

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Events & Webinars

Webinar: Bridge the TV-Digital Ad Gap

January 9, 2017

Seamless advertising across screens is every marketer’s dream and the new frontier of TV ad buying relies on leveraging digital data to find your audience. The challenge: Audience targeting that may be available on dig

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