WRAL.com used Lotame's data management platform to target custom segments and share insights with their…
An international music company was looking to find new fans for its large lineup of artists. While general site targeting was resulting in average CTR, they wanted to leverage their valuable first-party data available from a vast network of sites to build brand awareness and loyalty for its artists as well as identifying additional pools of potential fans.
Learn how the music label was able to use Lotame’s data management platform (DMP) to target against their first-party data, resulting in the second highest CTR out of the eight targets tested!
They realized a 60% increase in impressions served, 39% increase in CTR, 64% decrease in CPM, and so much more! Fill out the form below to access the case study!