As consumers spend increasing amounts of time on multiple mobile devices, publishers and marketers are…
Learn how the music label was able to use Lotame’s data management platform (DMP) to target against their first-party data, resulting in the second highest CTR out of the eight targets tested!
They realized a 60% increase in impressions served, 39% increase in CTR, 64% decrease in CPM, and so much more! Fill out the form below to access the case study!