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Case Study: Music Label Tunes In to Audience Data

January 2, 2018

An international music company was looking to find new fans for its large lineup of artists. While general site targeting was resulting in average CTR, they wanted to leverage their valuable first-party data available from a vast network of sites to build brand awareness and loyalty for its artists as well as identifying additional pools of potential fans.

Learn how the music label was able to use Lotame’s data management platform (DMP):

  • Targeted against their first-party data, resulting in the second-highest CTR out of the eight targets tested
  • Realized a 60% increase in impressions served, 39% increase in CTR, 64% decrease in CPM, and so much more

Download the case study. If you’re interested in achieving similar results for your business, please contact us.