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DMP Playbook for Marketers

May 1, 2018

Data management platforms (DMPs) have risen to the forefront of marketing, but how can you be sure you are making the most of your DMP? Are you maximizing the potential of your customer data for the best results? If you’re looking for guidance, look no further. The DMP Playbook is here!

Device fragmentation and always-on connectivity are creating rich new opportunities for marketers. And yet, as the digital marketing landscape evolves, so too do the rules of engagement. Lotame’s DMP gives you the tools you need to navigate this landscape and use data to improve performance for every digital advertising campaign you run. Now matter where you are on your DMP journey, how can you be sure you are maximizing its value and your return on investment?

Lotame has created this DMP Playbook for Marketers to help guide you along the path to success for maximum ROI. In it, we’ve broken down common DMP use cases for marketers, including anything from basic audience building and targeted advertising to campaign optimization to lookalike modeling to sequential messaging across screens.

This playbook includes:

  • An overview of DMP Use Cases, including personalization, cross-device messaging, and attribution
  • Suggestions on how to hire or assign the DMP “owner” at your organization
  • What to consider when setting objectives and goals for your DMP
  • Tips & tricks for success for maximizing the value of your data


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We’ve helped companies around the world in every industry develop and refine their data strategies to make the most of their customer data. In fact, our clients have seen up to $8 back for every $1 they spend on the Lotame DMP. Check out our case studies to learn how!

Now that you have the tools for success (the data management platform), you might need a little help to ensure you are putting it to good use. We have heard this call from our clients around the globe and aggregated the most frequently asked questions about our DMP into this DMP Playbook.

Need help building out your DMP team and organization? Not sure who should be the DMP Owner? You don’t even have a DMP owner? Not to worry. The DMP Playbook will help guide you through all the important steps, from implementation, to campaign launch, and even more advanced business cases.

If you’d like to keep the conversation going, our team of data experts is here to help. Contact Lotame to set up a demo of our platform today.

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