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Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns
Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of the industry’s most connected TV product suite: Lotame TV. Lotame TV enables advertisers to seamlessly connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee. As part of it’s unstacked rollout, Lotame connects and matches TV + digital data — including ACR, OTT, website, app, and CRM data — to over 4 billion web, mobile, and OTT IDs, builds bespoke TV + digital audiences that can be activated across any channel, and helps analyze how these audiences are performing in digital campaigns.
“With Lotame TV, we have enabled impressive data connectivity between TV, a traditionally siloed channel, and digital,” said Tricia Masturzo, Director, Data & Advanced TV Solutions at Lotame. “By providing access to rich TV audience data and connecting it with DSPs to target TV viewers across digital platforms and channels, from mobile to desktop, Lotame allows advertisers to more effectively engage consumers wherever they are, maximizing their investments.”
The Lotame TV solutions suite is comprised of four products — Lotame TV Connect, Lotame TV LAB, Lotame TV Analytics, and Lotame TV Data Exchange — that enable unique connectivity while also offering the flexibility of an a la carte, unstacked approach.
In support of its TV offering, earlier this year, Lotame extended its strategic relationship with Inscape, which delivers viewing information from nearly 11 million connected VIZIO TVs.
“As one of Lotame’s longest running partners, we are excited to continue creating value for marketers looking to reach television audiences,” said Greg Hampton, VP of Business Development at Inscape. “Together, we can provide granularity, quality, timeliness, scale and safety and above all else actionability when it comes to viewership data.