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Case Study
Dr. Martens sees 9X lift in CTR How? With Lotame Panorama ID Learn More

Lotame to Speak at AdExchanger’s PROGRAMMATIC I/O 2021

October 5, 2021

We hope to see you live and in-person at AdExchanger’s Programmatic I/O 2021 on October 25 and 26 at the Marriott Marquis in New York. Don’t miss our Tuesday morning session “Dr. Martens, Digo Hispanic Media & Lotame Case Study: Preserving Addressability in a Cookieless World” with speakers Augusto Romano, CEO & President at Digo Hispanic Media, and Alexandra Theriault, Chief Customer Officer at Lotame.

What you’ll take away from the identity case study session:

  • Learnings and metrics from Dr. Martens campaign that leveraged Lotame’s Panorama IDsolution
  • How to test identity solutions and define your testing strategy
  • What success looks like for identity-powered data connectivity and audience addressability

Lotame data experts from our sales and client services team will also be available for questions throughout the day. Stop by Lotame’s table #100 in the Live Exchange area to chat about your identity strategy, addressability, or to simply say hello!

Key details:

  • Location: Marriott Marquis, New York
  • Lotame’s Session Time: Tuesday, October 26, 9:30 AM – 9:55 AM ET
  • Live Exchange Booth: #100 (all day!) Have a burning question for our session speakers? Augusto and Alexandra will be available to answer questions at Lotame’s table on Tuesday 10:30-11:30 AM ET. Plus, enter to win a raffle drawing for a special giveaway!

View the full agenda or register here. We look forward to seeing you there! 

In the meantime, learn how Lotame is preserving and extending addressability across the global open web and beyond. Lotame delivers flexible data solutions to future proof connectivity and drive performance across all screens. Marketers, publishers, and platforms rely on our innovative and interoperable solutions, powered by our identity platform, to onboard, enrich, and address audiences.