What Are Lotame TV Data Segments?

April 8, 2019

Lotame TV Audiences, offered through Lotame TV Data Exchange, allow you to reach and engage with television viewers across all digital devices. Now you can reach the right TV audience on digital, by targeting audiences based on anything from television network and genre to individual television programming & dayparts! Customize your audiences with TV viewership data to create a truly unique and unrivaled audience for your campaign, right in the Lotame DMP.

Where Do Lotame TV Data Segments Come From?

Lotame collects and analyzes rich data signals flowing from our partner’s 11MM Smart TV televisions across the United States. We then use Lotame TV Connect, the hub where TV + Digital data — including ACR, OTT, website, app, and CRM data — is synced, matched to 4 billion web, mobile and OTT device IDs, and clustered by individual and household. In essence, Lotame bridges screens from 2” to 75” and beyond. Target viewers of a specific television show, television network, or genre into the digital realm and across all digital devices. When you’re ready to activate your audience segments, TV Connect is synced to most major adservers, DSPs, and attribution platforms.

With over 11MM Smart TV* televisions and over 140MM matched smartphones, laptops, and tablets, Lotame offers rich targeting opportunities and unparalleled scale and performance.

Need even more scale? Lotame understands not every television is internet ready and people consume their favorite shows in a variety of ways. To address this, we apply our proprietary look-alike modeling technology, Lotame Audience Optimizer, to find additional devices most similar to those we have already connected directly to Smart TVs.  This results in a pool of mobile and traditional web connected devices representing unique TV viewership audiences from our partner’s Smart TVs.

Key Benefits of Lotame TV Data Exchange

  • Scale: With roughly 11 million Smart TV televisions and over 140 million matched smartphones, laptops, and tablets, Lotame offers rich targeting opportunities and unparalleled scale and performance.
  • Speed: Our viewership data feed is based on a real-time integration with
    Inscape. Re-targeting segments can be turned around in one business day!
  • Transparency: Through Lotame’s direct partnership with Inscape, content is detected
    by reliable video ACR (automatic content recognition) and we provide an exact match of opted-in Smart TVs.
  • Access & Activation: Reach TV/commercial viewers while having a unified, digital
    cross-channel conversation with the ability to syndicate audiences to your activation channel of choice.
  • Market Share: Leveraging Lotame TV Audiences is a golden opportunity to target
    viewers who have already been exposed to your competitor’s ads. Steal market share and stay top of mind!
  • TV + Digital Connected Data Solutions: Lotame TV is a connected data
    solution suite that can support your audience goals beyond basic segmentation.

Where Can I Buy Lotame TV Audiences?

These TV viewership data segments are available for purchase in the Lotame DMP and in several DSPs, including:

  • Adform
  • Adobe
  • Amobee
  • AppNexus
  • Basis by Centro
  • dataxu
  • Google
  • MediaMath
  • Neustar
  • Oracle
  • The Trade Desk
  • TruOptik
  • TubeMogul
  • Videology

* “Smart TV” denotes internet-ready television with active internet connection.
** Currently available for purchase only in the U.S.