Market-leading location platform integrated with Lotame DMP delivers additional targeting depth and contextual mobile campaigns…
Lotame today announced that the company saw 50% growth in the ANZ market last year. Key new and continuing partnerships include Countdown, Real Estate NZ, Annalect AU, Seven West Media, Salmat and AA Smartfuel.
Lotame works with majority of the free to air television networks in Australia and manages to reach close to 100% of all New Zealanders through current partnerships.
On the heels of this growth, the company also announced the promotion of Luke Williams to Managing Director, ANZ. Previously, serving as the Commercial Director, ANZ for Lotame, Williams played an instrumental role in helping Lotame’s presence grow throughout the region. In his new role, he will spearhead ongoing and new partnerships to leverage Lotame’s advanced DMP capabilities and continue driving market growth, while also heading up the growth of the ANZ operations.
“There’s a huge demand for quality data everywhere and ANZ is no exception. As a leader in data management, we’re well-placed in delivering actionable insights, measurable results and value for our clients in this region,” said Andy Monfried, Founder & CEO, Lotame. “We’ve had tremendous success in ANZ and under Luke’s industry leadership, we’re confident we’ll deliver next-level campaign performances for new and existing clients.”
Lotame Syndicate – the company’s private second-party data marketplace, saw an increase of 300% users in the APAC region since 2017. While Lotame Syndicate has been available for a few years, the company launched the Syndicate Online Marketplace this month. This new visual marketplace provides buyers with a transparent way to research and vet some of the sellers of second-party data on Lotame Syndicate that have opted-in to showcase their data.
“The adoption for DMP technology has exploded in the ANZ market. Agencies, marketers and publishers throughout the region are very receptive to learning new ways to better leverage the power of data for consumers – which speaks to the significant market opportunity,” said Luke Williams,Managing Director, ANZ, Lotame. “I’m really excited to continue expanding our success in this market and offer our best-in-class technology solutions.”