Audience Optimizer

Audience Optimizer is Lotame's predictive modeling solution designed to help brands and media owners create powerful lookalike audiences in 48-72 hours. Powered by sophisticated machine learning, Audience Optimizer predictively models outcomes against one of the world’s largest datasets, giving businesses the opportunity to extend their most valuable and niche audiences and deliver the best possible ROI.

Audience Optimizer analyzes the patterns of your ideal customers or target audience (foreground) to determine the combination of behaviors that make them unique from the background (group of people who have interacted with your brand but are not your ideal customers or target audience). The background is used to help the algorithm eliminate irrelevant data and focus on the characteristics that are most important in identifying your ideal customer.

Lotame Audience Optimizer analyzes the behavioral attributes of a user’s profile to determine which attributes are most likely to predict a user’s actions. By understanding the user’s past engagements, Audience Optimizer performs a pattern matching to locate new profiles against one of the world’s largest datasets via Lotame Data Exchange. While other types of campaign optimization, including creative optimization, inventory optimization, and bid optimization, can improve campaign performance by finding new creative iterations or inventory sources for a broad campaign, Audience Optimizer locates new profiles most likely to perform your desired campaign KPI, whether a click, conversion, or some other type of engagement.

When you run any campaign, there are Key Performance Indicators (KPIs) you are likely watching closely and using as a measurement of campaign success. Common KPIs are clicks on ads, click-through rate (CTR), conversions or purchases, conversion rate (CVR), or cost per acquisition (CPA). Your campaigns may be performing well and may even surpass thresholds you’ve established — but there is always room for improvement and further cost savings!

No restrictions! As long as Audience Optimizer can analyze data from your digital advertising campaign, website activity, or survey data (all depending on your use cases), our sophisticated modeling can optimize it and find new unique users most likely to perform your desired action.

In order for Audience Optimizer to create a strong pool of optimized unique users, a minimum seed of 1,000 unique profiles are required to train a model. The more profiles Audience Optimizer can analyze, the better chance of creating a high-quality and high-performing model output.

We'd love to show you a demo of Audience Optimizer. Contact us at info@lotame.com to set up a time to talk!