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Industry Veteran Will Oversee Company’s Continuing Evolution Into DMP 2.0
Lotame, the world’s leading independent cross-screen data management platform (DMP), today announced Mike Woosley’s hiring as Chief Operating Officer (COO). Woosley will be based in Lotame’s Columbia, Maryland, office and will report directly to Lotame CEO Andy Monfried as part of the executive team in the company’s New York City headquarters.
“Mike will be an incredible asset to Lotame, helping us organizationally and to assess new opportunities for growth as we are experiencing significant increases in sales and international footprint,” said Andy Monfried, CEO of Lotame. “We expect that we’ll benefit immediately from his proven track record of developing next level operational efficiencies and fostering better communication across teams as we continue to scale our business.”
Woosley joins Lotame with more than 15 years of executive and operational experience in the technology industry. Previously, he was part of the founding management team of Videology, a video advertising platform for converged TV across screens, serving as COO from 2008 to 2012, and as CFO from 2012 to 2014. During his tenure with Videology, Woosley oversaw Videology’s growth from zero to over $200M in annual sales. In addition, he spearheaded the company’s operational expansion in approximately 20 countries in the Americas, Europe, and Asia, while helping raise approximately $150M in equity capital and $65M in debt capital.
Prior to Videology, Woosley was Chief Financial Officer of Advertising.com from its founding, working with Monfried and contributing to its rapid growth and sale to Time Warner in August of 2004.
Woosley added, “Lotame invented the DMP and continues to drive the technology and the market. I look forward to playing a significant role in the next stage of its growth as digital marketers become more reliant on the best tools for data management and execution. What a great opportunity to be working again with Andy.”
Lotame is a data management platform that lets marketers, agencies, and publishers harness audience data to make smarter marketing product and business decisions. Through our platform, clients can learn more about their most valuable customers, find prospects that look and act exactly like them, and then execute ad campaigns and content strategies that target them across any digital device.