comScore Digital Analytix Partnership Unveiled as Part of Educational and Networking Event in New York City
Lotame has announced a partnership with comScore, Inc. that will allow marketers, agencies and publishers to engage with consumers using rich web analytics data. The agreement will allow Digital Analytix customers to convert their analytics data into audience segments and make the segments actionable across various activation channels via Lotame’s Data Management Platform (DMP).
The new comScore partnership was announced on stage as part of Lotame’s annual Client Summit. Over 200 Lotame clients attended the summit, representing advertisers and publishers from around the world, including delegates from as far afield as Russia, Singapore and Australia. The full-day event comprised a combination of presentations and panel discussions designed to educate, share best practices and provide visibility into Lotame’s forthcoming product pipeline.
The 2014 event, held at the Diamond Horseshoe in New York City, was Lotame’s third Client Summit. Delegate numbers have more than doubled at each annual event, highlighting the central role that educational events play in promoting innovation in the data management ecosystem.
“The data space continues to evolve at a rapid rate, making events like our Summit an important forum for learning, sharing best practices and networking with industry peers,” commented Zach Boisi, Lotame’s VP of Client Success. “We host regular client roundtables and advisory boards which help shape the agenda for our flagship annual Summit, and we’re excited that this year’s event attracted such a diverse cross section of buy- and sell-side representatives from around the world.”
Commenting on the comScore partnership announced at the Summit, Lotame’s VP of Product Management, Kalyan Lanka, said:
“Analytics platforms and data management platforms greatly complement each other, and this partnership enables brands and publishers to harness the power of two best-of-breed solutions. Through the partnership, comScore clients can now ingest analytics data from comScore Digital Analytix into Lotame’s DMP, enrich this data further using first and third party data from billions of cookies and mobile device IDs, and then activate against these segments through their chosen adserver, DSP, exchange or SSP.”