Logicserve Digital, an integrated media planning and buying agency has entered into a partnership with Lotame, one of the world’s leading data management platforms (DMP). This will help the agency provide a customized approach to brands based on their understanding of audience behaviours as well as product needs.
A data management platform (DMP) is a cloud marketing solution used to collect, organize and activate data sets generated by brands for their marketing activities. This solution helps marketers gain a better understanding of audience behaviour online and how to reach their consumers more effectively. In collaboration with Lotame, Logicserve Digital will deliver more integrated solutions and advise their clients on data strategy and best practices.
“This partnership will help us solve one of the biggest problems that the industry is facing today, i.e. putting data into its utility. The advanced technology of a DMP will help us understand audience behaviour outside the brand universe too, and help brands in providing custom-made solutions based on overall behaviour. It also helps with unleashing the possibility of using audience pool to buy media effectively,” according to Prasad Shejale, Co-Founder and CEO of Logicserve Digital.
“Logicserve’s decision to partner with Lotame reinforces their reputation for innovation and forward-thinking that has put them on the forefront of internet marketing in India,” said Lotame APAC Managing Director Alex Sibois. “Simultaneously, this partnership further grows Lotame’s footprint in the country, where we have seen increasing interest in the ability to understand and use data for better audience engagement with a DMP.” This partnership will enable marketers in India to learn more about their target audiences and reach them more effectively on any platform or device. Gaurav Seth, Lotame’s Country Manager for India concluded: “we are proud to partner with Logicserve and we are looking forward to accelerating the conversation around how data is becoming paramount to all informed marketing strategies.”
About Logicserve Digital
Logicserve Digital is an integrated Digital Media Planning and Buying agency is the Indian arm of Europe based, Logicserve Group. Logicserve Digital follows a focused, customer-driven, and multi-channel approach in work. It endeavours to unlock the untapped potential for its clients and consumers, by bridging the brand-consumer gap through innovative solutions centred on digital media.
Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and – above all, customer success – the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and offline. Lotame is headquartered in New York City, with a global presence local teams in San Francisco, London, Paris, Singapore, Mumbai and Sydney.