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[Infographic] Your Guide to Successful CPG Campaigns

Published on April 27, 2017

Did you know that CPG Advertisers in the U.S. are projected to spend nearly $10B on digital advertising by 2020*? Check out Lotame’s new infographic to learn how to succeed with CPG campaigns!

View the CPG Infographic and Find Out More

Are you targeting a specific audience like working moms who like gluten-free cooking for a specific product or brand? How do you reach them online and off? Your recipe for successfully reaching CPG shoppers means targeting the right mix of data. Mix and match your data segments with focused messaging to help you reach the right audience, in the right geography, at the right time.

  • CPG InfographicCPG Audience Data
  • Behavioral Profiles
  • Demographic Profiles
  • Smart TV Viewership
  • Seasonal Segments
  • Geographic Layering
  • Audience Optimizer

Don’t forget to share the infographic socially @Lotame!

Let us know if you have any questions or if you’re looking for something custom. Lotame Data Exchange (LDX) data can be purchased through the Lotame platform and in various DSPs and Ad Exchanges. If you would like to learn more about the Lotame Data Exchange, please reach out to us; we’d love to help.  You can reach us at DataSales@lotame.com.

*Source: eMarketer