Did you know that CPG Advertisers in the U.S. are projected to spend nearly $10B on digital advertising by 2020*? Check out Lotame’s new infographic to learn how to succeed with CPG campaigns!
Are you targeting a specific audience like working moms who like gluten-free cooking for a specific product or brand? How do you reach them online and off? Your recipe for successfully reaching CPG shoppers means targeting the right mix of data. Mix and match your data segments with focused messaging to help you reach the right audience, in the right geography, at the right time. Consider some of the information you can organize and analyze to optimize your approach to consumers and reach the right CPG buyer segments with your products:
Just having data about your customer base doesn’t necessarily do much for you in today’s marketing landscape. It’s easy to get data on customers, but that information is often fragmented and inaccurate, leaving you with few CPG data insights to improve your marketing. At Lotame, we know how to help you not only collect the data, but also to organize it and activate the proper segments in the right combination to target the customers most likely to make a purchase.
CPG industry analysis shows that several changes in our society have significantly disrupted the process of marketing and sales in this industry. Knowing the details about these differences is the first step toward keeping your CPG company relevant in changing times. The following are specific challenges and how you can use them as opportunities instead of obstacles:
At Lotame, we know how to stay agile and responsive to you and to the changing climate of the CPG industry. When you come to us to purchase CPG data insights, we’ll help you access the segments, niches and audiences you need to thrive no matter what changes you face. Because we’re a leading independent Data Management Platform (DMP), we focus on exceptional service and support for every one of our clients. Using our superior technology, we’ll allow you to gather and manage data from several sources in one convenient location.
Unlike many of our competitors, we have no ties to any marketing clouds. You’ll be able to take your data anywhere you need so you can get the most out of your investment with Lotame. Let us know if you have any questions or if you’re looking for something custom. Lotame Data Exchange (LDX) data can be purchased through the Lotame platform and in various DSPs and Ad Exchanges. If you would like to learn more about the Lotame Data Exchange, please reach out to us; we’d love to help. You can reach us at DataSales@lotame.com or request a demo here.
Updated on November 16, 2017