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[Infographic] Your Guide to Successful Health & Wellness Campaigns

Published on June 23, 2017

Did you know the U.S. healthcare and pharma industry is predicted to spend $3.34B on digital advertising by 2020?* Check out Lotame’s new infographic and learn how to successfully reach your health and fitness enthusiasts more effectively.

View the Health and Wellness Infographic for U.S.
View the Health and Wellness Infographic for APAC

Are you targeting an active audience like parents who have a fitness club membership or shop for a specific vitamin product or brand? How do you reach them online and off? Your recipe for successfully reaching health and wellness enthusiasts means targeting the right mix of data. Mix and match your data segments with focused messaging to help you reach the right audience, in the right geography, at the right time.

Lotame’s campaign success guide offers you sample combinations for direct access to active audiences— identify individuals by:

  • Health and Wellness Audience Data (Insurance, Physical Fitness Clubs and more)
  • Behavioral Profiles (Offline Product Purchaser — Weight Control/Diet Aids)
  • Demographic Profiles
  • Seasonal Segments
  • Geographic Layering
  • Audience Optimizer

Let us know if you have any questions or if you’re looking for something custom. Lotame Data Exchange (LDX) data can be purchased through the Lotame platform and in various DSPs and Ad Exchanges.  If you would like to learn more about the Lotame Data Exchange, please reach out to us; we’d love to help.  You can reach us at DataSales@lotame.com.

*Source: eMarketer