Published on May 13, 2017
Greenlight Digital, a leading full-service marketing agency based out of the UK, was hired by a leading retailer to increase sales over Black Friday weekend. They wanted to retarget previous customers with a new set of ads to increase engagement and drive online and offline sales.
Working with Lotame’s data management platform, Greenlight was able to identify and reach their target audience, and also find those most likely to engage with the messaging.
Learn how they put Lotame’s DMP to use to increase CTR 162% and increase ROI 270%! Fill out the form below to access the case study:
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