So, you're a publisher and you're ready for a data management platform? Great! You've already…
Digital media buyers and sellers aren’t looking for a replacement for the quickly fading third-party tracking cookie. They’re looking for a better solution that enables marketers to engage with real people, not proxies, across platforms and over time; measure a variety of metrics with confidence; and connect with consumers in a privacy-friendly fashion.
The Identity Connection Playbook, brought to you by Lotame and AdMonsters, explores people-based marketing and identity solutions, including chief benefits such as: