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May 21, 2015
Eyeota – the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas – has partnered with Lotame, a data management platform (DMP), to provide targeted data segments in APAC to brand advertisers.
Lotame is a unifying DMP that helps marketers and publishers drive more revenue, efficiency and engagement through audience data. The agreement will apply globally, and will be available to Lotame customers in Southeast Asia, Australia and New Zealand.
The partnership means that Lotame’s platform clients in Asia-Pacific can now access Eyeota’s premium data via its DMP to supplement their own first party data. With more in-depth data, clients can gain further insights on customer behaviour. This aids in campaign planning for brands, so advertisers can target the exact user with the right ad at the right time.
Eyeota is the largest source for global audience data, offering a wide breadth of data within the Asia-Pacific region and worldwide. With more than 3,500 data segments gathered from partnerships with premium local branded data partners such as Experian and Roy Morgan Research, Lotame’s clients can take their campaign planning to a whole new level.
Kevin Tan, CEO at Eyeota, says: “Eyeota is excited to partner with Lotame to provide our data to their DMP. They are one of the market-leading DMPs in the Asia-Pacific region and we are proud to be associated with a strong brand name. Lotame clients can now gain deeper insights via our premium branded data gathered from partners such as Roy Morgan Research. With further insights gathered from high quality data, advertisers will be empowered as they understand their customers as human beings.”
Mat Ward, MD at Lotame APAC, says: “Having Eyeota’s third-party data available within Lotame’s DMP gives our customers all around the world a distinct advantage over their competitors. Customers can now combine these rich new data sets with their own first-party data to gain deeper insights into their most valuable audiences. They can then use those insights to underpin smarter and more scalable advertising and monetisation strategies.”
Experian is a global information services company providing data and analytical tools. Its Mosaic geo-demographic information – combined with online data in Eyeota’s data marketplace – enables brands to connect with their target audience online, based on both online and offline data. Roy Morgan Research has the broadest consumer research data sets in Australia and New Zealand and is used by media agencies and leading brands in the financial services, automotive, telecommunications, consumer goods and retail sectors.