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The Connected Future:
Agencies & Addressability

June 10, 2021 | Registration is Open!
A virtual event for agencies

THE CONNECTED FUTURE: AGENCIES & ADDRESSABILITY

Join Lotame for a fresh, honest take on what the future holds at The Connected Future: Agencies & Addressability, 2 pm ET, June 10. Join the conversation with agencies of all sizes from the Americas region as we discuss addressability beyond the cookie, identity, data enrichment, and privacy.

We’re actively building out our agenda and speaker roster but here are a few key highlights from Lotame’s inaugural The Connected Future virtual event that was held back in October. 

  • Over 400 senior executives attended from Lotame’s global marketer, publisher, and agency client base, as well as prospective clients and industry peers
  • Hot topics: identity, data enrichment and privacy, and the launch of our cookieless ID solution, Lotame Panorama ID
  • View the Executive Summary Report or access recorded sessions by scrolling below

Interested in participating as a guest speaker? Events@lotame.com

2021 Agenda
1:45 pm
Welcome to the The Connected Future: Agencies & Addressability. Explore The Platform

We will begin promptly at 2:00pm ET so we encourage all attendees to login to the platform no later than 1:45pm ET to ensure you’re ready for content!

  • Attendees will login using the email address they registered with
  • Update your profile (top right corner) – Explore the networking features! Chat 1:1, post, comment or like within the platform!
2:00 pm
Welcome Remarks
2:05 pm
Addressability Beyond the Cookie

From FLoC to contextual, deterministic to probabilistic, confused yet on which solution is which? Our resilient industry has worked hard to provide several alternatives to the third-party cookie. But it’s confusing as hell. As an agency, the brands you support are looking to you for answers. Make sure you have them! In this session, Eliza Nevers, Lotame’s SVP of Product, will break down available offerings into easy-to-understand terms, and highlight potential pros and cons. She’ll then be joined by an industry leader in the identity space for a deeper dive into alternative identity solutions, the future of addressability and the power of collaboration for the open web.

Speakers:
– Brenda Tuohig, VP of Data Partnerships, The Trade Desk

– Eliza Nevers, Senior Vice President, Product, Lotame

 
2:35 pm
Panel: Data Enrichment Is Alive and Well

First-party data is all the rage. While certainly valuable, it only presents one flavor of a customer for a brand. That’s where data enrichment comes in. Third-party data is alive and well — and available as ever, thanks to identity solutions. Join key agency executives and Senior Manager, Client Strategy & Engagement at Lotame, Lana Warner, as they discuss the importance of identity coupled with data enrichment to drive the business outcomes brands want.

Moderator:
– Lana Warner, Senior Manager, Client Strategy & Engagement, Lotame

Panelists:
– Check back soon!
3:05 pm
How to Test for Identity

Check back soon!
3:30 pm
Case Study

Check back soon!
3:40 pm
Q&A & Closing Remarks
Agenda as of April 13, 2020 and subject to change.
Speakers
2021 Guest Speakers
Brenda Tuohig
VP of Data Partnerships
X
Brenda Tuohig
VP of Data Partnerships

coming soon!

2021 Lotame Speakers
Eliza Nevers
SENIOR VICE PRESIDENT, PRODUCT
Eliza Nevers
SENIOR VICE PRESIDENT, PRODUCT

Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as SVP, Product at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL's unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.

Lana Warner
SENIOR MANAGER, CLIENT STRATEGY & ENGAGEMENT
Lana Warner
SENIOR MANAGER, CLIENT STRATEGY & ENGAGEMENT

Lana has been with Lotame since March 2018 working with Enterprise and B2C clients. Previously, Lana worked at the Account-Based Marketing and Lead Generation firm Madison Logic, where she helped pilot their industry-leading global account-based marketing platform and worked with leading enterprise marketers and agencies, and focused on their niche, B2B publication network, BBN. Prior to Madison Logic, Lana worked for companies like PR Newswire, Participant Media, and Charity: Water honing her love of media, digital and data.

Register Now



Watch the Videos and Get a Sneak Peek

Experience Lotame Ignite for yourself by previewing recorded presentations and panels sessions from past Ignite Conferences. Hear from Lotame clients on stage as well as testimonials on why clients love working with us!

View Highlights from The Connected Future, October 2020
[Replay] Identity: Digital Advertising’s Love Language
[Replay] Panel: Partnership for Responsible Addressable Media
[Replay] Case Study: How Retail Marketers Increased First-Party Audience Addressability

Ready to Get Started?

Fill in this form and a member of the Lotame team will be in touch.