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The Connected Future:
Agencies & Addressability

June 10, 2021 | Registration is Open!
A virtual event for agencies

THE CONNECTED FUTURE: AGENCIES & ADDRESSABILITY

Join Lotame for a fresh, honest take on what the future holds at The Connected Future: Agencies & Addressability, 2 pm ET, June 10. Join the conversation with agencies of all sizes from the Americas region as we discuss addressability beyond the cookie, identity, data enrichment, and privacy.

We’re actively building out our agenda and speaker roster but here are a few key highlights from Lotame’s inaugural The Connected Future virtual event that was held back in October. 

  • Over 400 senior executives attended from Lotame’s global marketer, publisher, and agency client base, as well as prospective clients and industry peers
  • Hot topics: identity, data enrichment and privacy, and the launch of our cookieless ID solution, Lotame Panorama ID
  • View the Executive Summary Report or access recorded sessions by scrolling below

Interested in participating as a guest speaker? Events@lotame.com

2021 Agenda
1:45 pm
Welcome to the The Connected Future: Agencies & Addressability. Explore The Platform

We will begin promptly at 2:00pm ET so we encourage all attendees to login to the platform no later than 1:45pm ET to ensure you’re ready for content!

  • Attendees will login using the email address they registered with
  • Update your profile (top right corner) – Explore the networking features! Chat 1:1, post, comment or like within the platform!
2:00 pm
Welcome Remarks
2:05 pm
Addressability Beyond the Cookie

From FLoC to contextual, deterministic to probabilistic, confused yet on which solution is which? Our resilient industry has worked hard to provide several alternatives to the third-party cookie. But it’s confusing as hell. As an agency, the brands you support are looking to you for answers. Make sure you have them! In this session, Eliza Nevers, Lotame’s SVP of Product, will break down available offerings into easy-to-understand terms, and highlight potential pros and cons. She’ll then be joined by an industry leader in the identity space for a deeper dive into alternative identity solutions, the future of addressability and the power of collaboration for the open web.

Speakers:
– Brenda Tuohig, VP of Data Partnerships, The Trade Desk

– Eliza Nevers, Senior Vice President, Product, Lotame

 

2:35 pm
Panel: Data Enrichment Is Alive and Well

First-party data is all the rage. While certainly valuable, it only presents one flavor of a customer for a brand. That’s where data enrichment comes in. Third-party data is alive and well — and available as ever, thanks to identity solutions. Join key agency executives and Senior Manager, Client Strategy & Engagement at Lotame, Lana Warner, as they discuss the importance of identity coupled with data enrichment to drive the business outcomes brands want.

Moderator:
– 
Lana Warner, Senior Manager, Client Strategy & Engagement, Lotame

Panelists:
– Check back soon!

3:05 pm
How to Test for Identity

Check back soon!

3:30 pm
Case Study

Check back soon!

3:40 pm
Q&A & Closing Remarks
Agenda as of April 13, 2020 and subject to change.
Speakers
2021 Guest Speakers
Brenda Tuohig
VP of Data Partnerships
2021 Lotame Speakers
Eliza Nevers
SENIOR VICE PRESIDENT, PRODUCT
Lana Warner
SENIOR MANAGER, CLIENT STRATEGY & ENGAGEMENT
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