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Empower Agency Increases First-Party Data Scale & Accuracy for Retail Clients

Creative media agency Empower believes in challenging the media status quo. That was especially true in the creative media agency’s search for an identity solution. Empower considered an ID consortium, building its own in-house solution, and third-party alternatives in its quest to deliver people-based metrics for audience creation, targeting, and measurement. The agency chose Lotame’s Cartographer ID technology to deliver greater scale and precision with secure and trusted connections at the ID, individual, and household level.

Learn how Empower achieved these results for retail brands:

  • 32% increase in first-party audience scale

Download the case study. If you want to learn more, watch the replay from Lotame’s Connected Future event with Evan Remmy, Data Management Senior Specialist at Empower.

Interested in achieving similar results for your business or want to learn more about Lotame Cartographer? Please contact us.