Creative media agency Empower believes in challenging the media status quo. That was especially true in the creative media agency’s search for an identity solution. Empower considered an ID consortium, building its own in-house solution, and third-party alternatives in its quest to deliver people-based metrics for audience creation, targeting, and measurement. The agency chose Lotame’s data solutions technology to deliver greater scale and precision with secure and trusted connections at the ID, individual, and household level.
Learn how Empower achieved 32$ increase in first-party audience scale for retail brands:
Download the case study. If you want to learn more, watch the replay from Lotame’s Connected Future event with Evan Remmy, Data Management Senior Specialist at Empower.
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